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Brazil – a growing market for Bayer

Leverkusen/Belford Roxo – Bayer plans to invest roughly €100 million at its ­Brazilian sites through the end of 2009. Said Bayer CEO Werner Wenning at a ­ceremony marking the 50th anniversary of the Belford Roxo site’s founding: “Brazil is our biggest market in Latin America, and we want to further expand our position in this growth region.” In 2007 Bayer achieved sales of €3.2 billion in Latin America. Of this figure, Brazil accounted for about €1.2 billion, placing it among Bayer’s top ten markets worldwide in terms of sales.
 
The announced investment program will focus on Belford Roxo, where €40 million will be spent on modernization and technical upgrading of the production facilities for plastics precursors and crop protection products, as well as on infrastructure projects.
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